3-Day Marketing
Mini-Course
MarkEDU is an accredited marketing education institute based in Prague, Czech Republic. As part of our international cooperation activities, we offer a compact, interactive marketing course designed for international participants particularly within the Erasmus+ programme framework.
Three-Day Programme
3 daysMarketing is Everywhere
An eye-opening session revealing that marketing is not about selling it's about connection. Participants discover that they have been doing marketing their whole lives.
- What is marketing and what it is not
- Why we buy what we buy: identity, feeling, community
- What is a brand and how you are already one
- How social media changed everything for everyday people
The Power of a Good Photo
A hands-on photography workshop using only smartphones. Participants leave with real photos they are proud of and a completely new understanding of visual communication.
- Light: the single most important element (free window light, golden hour)
- Composition: rule of thirds, negative space, camera angle
- Three phone settings that change everything
- 5-minute editing routine in Snapseed
- Practice session: 3 photos ready to publish
Your Story, Your Audience
Participants define their personal brand, choose their platform and leave with a clear content plan and their first post ideas.
- Personal brand formula: who you are + what you share + who you share it with
- Platform selection: Instagram, TikTok, YouTube, Facebook who is where
- 5 content types every personal brand needs
- Building a profile: bio, photo, consistency
- First steps toward growing an audience authentically
Each participant leaves with concrete skills.
A clear personal brand statement: who you are, what you share, and for whom
A chosen social media platform and a content plan for the first month
At least 3 professional-quality photos taken and edited during the course
A written bio ready to use on any social media profile
5 post ideas ready to publish from day one
A photographer's eye and a marketer's mindset
Practical Information
Please note flexibility of content. The course content and structure may be adapted based on the needs, experience level and background of the specific participant group. We tailor the programme to ensure maximum relevance and impact for each international cohort. Please contact us in advance to discuss your group's profile.
Get in touch
Open to Erasmus+ partnerships, bilateral agreements and hosted group visits.
Frequently asked questions
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